Avoiding Boring Badge Ribbons – Part 1

The boring badge ribbon makes its debut at many business conventions, corporate retreats, or any number of other professional gatherings. One can usually find these badge ribbons attached to someone’s name badge or possibly just pinned onto someone’s shirt or jacket. The boring badge ribbon is meant to be functional in presenting a word or short phrase, usually in all capital letters and a very plain font. Please note that there is nothing wrong with this ribbon type if the purpose is to simply designate a particular person as a “Speaker” or any other title.

Badge ribbons that are going to be given out as prizes or promotions are ribbons that aim to get the viewer interested in asking about a particular topic, business or cause you are representing. These badge ribbons are meant for something more, but sometimes they look just as plain as the examples described above. It is this ribbon type that deserves a little extra planning to really perform in their function the best way possible.

TIP #1: Remember what medium you are working with.

You are printing on a ribbon not a brochure or flier. Your text should be concise and to the point.

TIP #2: Consider the badge ribbon size you are ordering.

A horizontal ribbon that is four inches wide can fit words like “promotional” or “team leader” and still be big enough to read from a short distance. But, if you’re getting a vertical ribbon that is only two inches wide, try to use shorter words.

TIP #3: Vertical text should be limited.

Vertical ribbons typically have printing running vertically stacked down the ribbon. Usually you can only get away with having one word like that; any more and it becomes hard to read.

TIP #4: When lots of text is acceptable.

There are promotional ribbons with entire poems that are used as bookmarks, ribbons with wedding details for favors, and keepsake ribbons from family reunions or church events. But, if you want your ribbon to say a lot, plan on having small letters and be prepared to order a metal die to be able to imprint the fine details that are required to have this small print.

TIP #5: Consider the tone of your words.

A corporate meeting would be a great setting for the boring badge ribbon with a simple ribbon saying “President” but, if you have a smaller or less formal meeting why not have a ribbon saying “Man In Charge” or “Big Cheese” instead?

Take some time to consider these five tips when choosing which badge ribbon is the best for your purpose. There will be five more tips to follow up after you make your choice to help solidify what you really need. These final tips will help you maximize your badge ribbons and promotional ribbons.

*Tips and graphics provided by guest author Melanie Bunch, Graphic Artist at Coller Industries.*