Weave Trust into Your Brand

From product packaging to corporate gifting, weave your brand with custom ribbon.

Branding goes beyond what your company uniform is. It isn’t all about signage and how your office incorporates feng shui. As author Tim Leberecht said, “Your brand is what other people say about you when you aren’t in the room.” It is imperative that you weave your brand into everything.

Many small and large businesses are continually working on their branding. And what a better way to focus on your branding goals than to weave in some custom ribbon. While ribbon isn’t always the answer, it sure helps get the word out about who you are.

Leberecht explains that every brand should face the fact that they have minimal control over their reputation and, “if you’re relevant, there’s a constant, free-form conversation happening about you that you have no control over.” As a result, a strong brand will have a tremendous impact on your company’s success.

So, how do personalized ribbons help you sustain your brand?

From color to content, ribbons are a versatile tool that will help anyone with branding their business. Often people overlook and simplify custom ribbons thinking that they don’t have that big of an impact on anything they do. However, by customizing badge ribbons to ribbon rolls, you’re giving your brand greater strength.

Don’t limit yourself to conference and event ribbons. Think about all aspects ribbons can help you in. From store sales to getting-to-know-you corporate retreats, ribbons are a perfect way to include those around you that may not know everything they should about your company.

Badge ribbons attach easily to name badges, clothing and decorations anywhere to let people know what you’re all about. Customize each ribbon with a message that suits your brand. Wrap ribbon rolls emblazoned with your logo around corporate gifts or office decorations.

And, don’t forget to weave ribbons into those events!

“Trust is earned by predictable behavior, so this is a wonderful way to counter the abundance of choice customers face every day,” said Leberecht.

Use your branding tools, such as custom ribbons, to earn this trust by presenting your brand at your next event.

5 Ideas to Celebrate Your Valentine

ribbon rolls are perfect for any valentine gift especially a flower bouquet

From hearts to stripes, ribbons are a glorious Valentine tradition! While these valentine ideas are to use leftover ribbon pieces you might have, don’t hesitate to order new ribbon rolls, rosette ribbons or badge ribbons to meet your needs. Be creative and, most importantly, have fun!

Personalize any gift with ribbon rolls.

Now this one is easy! Choose your favorite personalized ribbon and adorn any gift with a unique bow. It doesn’t matter how big or small your gift is, custom ribbons rolls go great with everything. And, ribbon rolls go great around a flower bouquet.

Badge ribbons could be a cute way to give your loved one a unique coupon book.

Use blank, colorful badge ribbons to create a one-of-a-kind book for your main squeeze. Customize each ribbon with individual messages, date ideas and other things. Use coupons such as “Good for breakfast in bed” or “Movie you get to pick.”

Use rosette ribbon clippings as cute love notes for your Valentine.

Just trim the streamers off old rosettes and use Valentine themed stickers to cover the center button. Or paint and personalize with a special message. Or, leave the streamers on and paint over them with thoughts for your special person.

Wrap baked goods with personalized ribbons.

While this idea is super simple, everyone loves a warm batch of homemade goodness. From cookies to cakes and everything in between, makes someone’s day special with a dozen of whatever baked goods you’re famous for. And then wrap them with a bit of cellophane and personalized ribbon, and of course a little extra love!

Get your kids involved too!

Use badge ribbons for holiday-themed bookmarks. Ribbon rolls are excellent greeting card accessories. And rosette ribbons are perfect for prizes at your Valentine’s day party. Add festive and personalized ribbons to hair clips for fun bows and jewelry. Just remember to suit your DIY projects to the correct age group and use your imagination for a fun-filled day.

Trade Shows and 5 Ways to Promote Your Brand

Quality ribbons promote company brands at trade shows and other events.

The way to increase brand recognition is to increase brand exposure, and using custom ribbons with your company name or logo at trade shows can help you do just that.

Even within one industry, there is a lot of competition. Many companies sell similar products, and all of them are trying to convince customers to buy from them. If you want to stand out from the crowd, people need to know who you are. They need to see your logo and recognize it as yours.

What a perfect opportunity to get your name and logo out there for customers to see. Trade shows are an excellent opportunity to showcase your products and advertise your brand. Everyone there is interested in your industry and will be looking for the products which you sell.

There are a plethora of marketing tools to use to promote your brand at trade shows. An easy tool to use is ribbons. Ribbons are fun, decorative and eye-catching.

Here are five ways to use ribbons to promote your brand at trade shows.

Backdrop Decorations

Use colorful ribbon rolls to make a backdrop that will stand out. Add your company name and logo to increase brand recognition. Tie strands of ribbon onto a string to make a garland or simply let them hang down from the top of a backdrop board like a waterfall.

Ribbon Name Badges

Help customers feel comfortable talking to you by wearing a badge ribbon with your name on it. When your name is visible on your chest, people can relate to you as a person and feel they can walk up to you and ask questions. Ribbon badges also add flair to your work clothes and make you appear friendlier. You may include your company logo on the ribbon as well, but make sure your name is large enough that people can read it from afar.

Fun Giveaways

Nothing gets people coming to your booth like free stuff! But wait! First make your products look extra special by tying pretty ribbons around them. And again, make sure to add your company name and logo so that the people who receive your giveaways remember you.

Booth Displays

Another way to attract people to your booth is by having a charming table display. Use framed photos of your products or employees and tie a beautiful bow around them. Or, put flowers in a vase to give your booth a sweet-smelling aroma.

Support a Cause

People love it when companies give back to the community. Show your support for a local charity with a custom ribbon that says the name of a cause or non-profit you help fund. Customize these ribbons to have the text on the ends so you can fold the ribbon into a loop and pin it to your chest.

Ribbons 101: Presentation and Branding

From a family-owned bakery to a national retail chain, your brand presentation is a must!

Logos should be a fun way to express yourself, but branding with your logo should also be a continuous presentation goal. Most of us have heard, “you get what you give.” And that sentiment is entirely true when it comes to promoting a business.

First things, first; let’s talk about branding.

The Merriam-Webster dictionary defines a brand as “a class of goods identified by name as the product of a single firm or manufacturer.” It is the overall perception and experience that customers associate with a particular company, product or service. They also define branding as “promoting a product or service by identifying it with a particular brand.”

So, in layman’s terms, corporate branding is the process of promoting the logo and name of a company for marketing and advertising purposes. Branding helps to expand a business and get the word out about the company’s goal.

Ribbon Presentation and Logos

Let’s take that family-owned bakery into account here. Without a brand, presentation is nothing; with a developed brand, that small bakery goes from a nobody to a large community somebody. It’s amazing what adding personalized information to a ribbon can do for a company.

From ribbon rolls to classic ribbons, customize most of our options to fit any brand. Adding your brand to a ribbon roll may not seem like an easy way to get the brand recognition you want. But, consider what you can do with all of those ribbons.

From decorations at your next event to product packaging, these ribbons are truly versatile. Bakeries can add them to cookie boxes for a little bit of pick-me-up, while larger retail stores can strategically place them around their building with logos and slogans for all customers to see and remember.

Now, let’s not forget that unique message!

From a simple “made with love” message to a “built tough” slogan, all text should be significantly weighed before sending in to print. Does your message match your logo? And what about your end-game? Make sure that you are sending the right vibe with your custom ribbons.

A well-designed logo is a mark of a well-run business. And adding a logo to custom ribbons helps associate that company with a brand image.

And don’t forget that a ribbon staple is color!

No matter your business, keep that color stable. And what we mean by that is to make sure your brand is immediately recognizable with your color choice. From Ford blue to Target red, colors make brands better. And your personalized ribbons need to reflect that!

So, whatever you decide your brand should be, remember that presentation is everything!

Custom Awards and Personalized Ribbons

From motivation to simple recognition, custom ribbons make great awards.

It’s the age of rewarding everyone for a job well done, so why not celebrate individuals with personalized items. From name tags to lanyards, prizes and awards are more meaningful with someone’s name on them.

And personalized ribbons are no exception.

Rosette Ribbons

These ribbons are the most popular for awards. Their very nature suggests something extraordinary. And with them being such unique ribbons, anyone is sure to enjoy the attention they will receive after getting such special recognition.

With an abundance of color and room for a personal message, these award ribbons are perfect for nearly every occasion. From spelling bees to equestrian events, rosettes are guaranteed to make the crowd go wild! Personalize each ribbon to fit your need.

Classic Ribbons

Don’t underestimate these fun ribbons! Badge and classic ribbons have their specialty. Reward someone at your next event with a badge ribbon for their name tag. Or, give away a full color classic ribbon as an award for a student’s excellent presentation.

No matter your choice with these flat ribbons, they are sure to draw the attention they deserve. And most importantly, each recipient will feel like they worked hard and earned what they got!

Ribbon Rolls

Another under-appreciated award ribbon is the simple ribbon roll. While they don’t seem to be much at first, a closer look at this personalized ribbon choice reveals an abundance of use. From awareness ribbons to decorations and even to personalized gift wrapping, ribbon rolls are one of your most significant assets for recognition.

Use these ribbon rolls for wrapping a special award. Or use them for added personality to a custom award of your choice. These custom ribbons not only show how much you care but can be reused or kept as a token of your recognition.

No matter your ribbon choice, remember that custom ribbons are perfect in every way for any great award!