Trade Shows and 5 Ways to Promote Your Brand

Quality ribbons promote company brands at trade shows and other events.

The way to increase brand recognition is to increase brand exposure, and using custom ribbons with your company name or logo at trade shows can help you do just that.

Even within one industry, there is a lot of competition. Many companies sell similar products, and all of them are trying to convince customers to buy from them. If you want to stand out from the crowd, people need to know who you are. They need to see your logo and recognize it as yours.

What a perfect opportunity to get your name and logo out there for customers to see. Trade shows are an excellent opportunity to showcase your products and advertise your brand. Everyone there is interested in your industry and will be looking for the products which you sell.

There are a plethora of marketing tools to use to promote your brand at trade shows. An easy tool to use is ribbons. Ribbons are fun, decorative and eye-catching.

Here are five ways to use ribbons to promote your brand at trade shows.

Backdrop Decorations

Use colorful ribbon rolls to make a backdrop that will stand out. Add your company name and logo to increase brand recognition. Tie strands of ribbon onto a string to make a garland or simply let them hang down from the top of a backdrop board like a waterfall.

Ribbon Name Badges

Help customers feel comfortable talking to you by wearing a badge ribbon with your name on it. When your name is visible on your chest, people can relate to you as a person and feel they can walk up to you and ask questions. Ribbon badges also add flair to your work clothes and make you appear friendlier. You may include your company logo on the ribbon as well, but make sure your name is large enough that people can read it from afar.

Fun Giveaways

Nothing gets people coming to your booth like free stuff! But wait! First make your products look extra special by tying pretty ribbons around them. And again, make sure to add your company name and logo so that the people who receive your giveaways remember you.

Booth Displays

Another way to attract people to your booth is by having a charming table display. Use framed photos of your products or employees and tie a beautiful bow around them. Or, put flowers in a vase to give your booth a sweet-smelling aroma.

Support a Cause

People love it when companies give back to the community. Show your support for a local charity with a custom ribbon that says the name of a cause or non-profit you help fund. Customize these ribbons to have the text on the ends so you can fold the ribbon into a loop and pin it to your chest.

3 Color Filled Ways to Brand with Ribbons

From Ford blue to Target red, color is what makes a brand.

Every brand tells a story, and in the same way, every color helps the story gain power. And isn’t that what brand recognition is all about?

No matter your business, branding with your name and logo shouldn’t be enough. Branding typically comes with a color attached. And what better way to make sure that sticks than with colorful personalized ribbons.

Making sure your brand is immediately recognizable is what the correct color choice can accomplish. And, here are three great ways to make sure your color choice will help you on your way to excellent brand recognition.

First, pay attention to the details.

According to many surveys, most often corporate gifting includes significant clients, employees and prospective clients. A company’s brand is what they are, what they want to be, and what they aim to become as a whole. And when gift giving, branding is essential for all corporations.

Now, what does color have to do with corporate gifting? When custom ribbons are concerned, everything! It is never just what is put into the bag or box that counts. It’s also about the amount of time that when into the wrapping. When giving a corporate gift, it’s about who gave it to you. And what a better way to remember just that than by a personalized and colorful ribbon. So add your text and logo to any ribbon, but don’t forget your brand color!

Second, give your audience an incentive.

Everyone asks the question, “what’s in it for me?” Give them a great answer with your stand-out brand! From blue to red and even to yellow, every color can be associated with a specific brand. Wouldn’t you want to be on that list?

By providing a colorful incentive, you give consumers a way to recognize your company immediately. And in turn, the motivation is that they remember you, your quality service and how much they liked you. So, wrap that up with a colorful bow and not only show your customer how much you like them, but help them to like you even more.

Third, remember that every color has a meaning.

When it comes to branding, the power of color is both emotional and practical. On an emotional level, it can affect how consumers feel when they look at a brand, while on a practical level it can help a brand stand out in the crowd.

So, no matter how colorful you choose your brand to be, make sure you pick the right scheme to match your services. Because red is great for a security company, but maybe not for a dentist!

Ribbons 101: Presentation and Branding

From a family-owned bakery to a national retail chain, your brand presentation is a must!

Logos should be a fun way to express yourself, but branding with your logo should also be a continuous presentation goal. Most of us have heard, “you get what you give.” And that sentiment is entirely true when it comes to promoting a business.

First things, first; let’s talk about branding.

The Merriam-Webster dictionary defines a brand as “a class of goods identified by name as the product of a single firm or manufacturer.” It is the overall perception and experience that customers associate with a particular company, product or service. They also define branding as “promoting a product or service by identifying it with a particular brand.”

So, in layman’s terms, corporate branding is the process of promoting the logo and name of a company for marketing and advertising purposes. Branding helps to expand a business and get the word out about the company’s goal.

Ribbon Presentation and Logos

Let’s take that family-owned bakery into account here. Without a brand, presentation is nothing; with a developed brand, that small bakery goes from a nobody to a large community somebody. It’s amazing what adding personalized information to a ribbon can do for a company.

From ribbon rolls to classic ribbons, customize most of our options to fit any brand. Adding your brand to a ribbon roll may not seem like an easy way to get the brand recognition you want. But, consider what you can do with all of those ribbons.

From decorations at your next event to product packaging, these ribbons are truly versatile. Bakeries can add them to cookie boxes for a little bit of pick-me-up, while larger retail stores can strategically place them around their building with logos and slogans for all customers to see and remember.

Now, let’s not forget that unique message!

From a simple “made with love” message to a “built tough” slogan, all text should be significantly weighed before sending in to print. Does your message match your logo? And what about your end-game? Make sure that you are sending the right vibe with your custom ribbons.

A well-designed logo is a mark of a well-run business. And adding a logo to custom ribbons helps associate that company with a brand image.

And don’t forget that a ribbon staple is color!

No matter your business, keep that color stable. And what we mean by that is to make sure your brand is immediately recognizable with your color choice. From Ford blue to Target red, colors make brands better. And your personalized ribbons need to reflect that!

So, whatever you decide your brand should be, remember that presentation is everything!

Marketing with Personalized Ribbons

The key to marketing is getting sales.
And the best way to do that is to make your brand memorable.

Sales and promotions stand out when you offer your business with a marketing strategy in mind. These plans typically include a handout or other trinket which people can take with them. This is particularly the case during a convention or other event.

Give your participants something different this time! What about some personalized ribbon wrapped around a pencil? Or a custom badge ribbon with your logo and slogan to remind them of your booth?

Whatever your choice for personalized ribbons, be sure to include a lasting message, logo and any other information that will make your company stand out in their minds. Marketing is mostly about the sale. But, more importantly, it’s about continued sales. And with this simple tool, those sales are bound to come rolling in.

From ribbon rolls to badge ribbons and even rosette ribbons, each ribbon can be used to bring in the crowd. With so many available colors to choose from, these are sure to attract even the most reluctant viewer at your next event.

And, hook them even further when they see how professional and unique ribbons can be!

Want to really draw attention? Include an eye-catching design element in your ribbons. Bright colors, catchy logos, and other unusual details make custom ribbons stand out wherever they are seen.

For long-lasting impressions, consider including a few pieces that will endure even after your promotion is over. Take some time to figure out what promotional item you want to give to prospective customers at your next event. These things could also go to current customers to encourage their loyalty to your company. Once you know what you want to give, consider how to present it with your newly branded and personalized ribbon!

Don’t forget that your brand needs to be memorable! Make sure your ribbons are what they are looking for with any of our custom ribbons.

A Complete Guide to Event Ribbons

From invitations to decorations, no event is complete without ribbons!

You can promote any event with custom and personalized ribbons. Imprinted ribbons prove over and over again to be valuable networking and marketing tools. They are also great for brand recognition. And, when choosing ribbons for your next event, there are several questions to consider.

What type of ribbons are most commonly used during an event?

Your ribbon type choice depends on a number of things. First, ask yourself what your goal is. Why are you holding this event? The answers to these questions will provide you with what needs to be imprinted on your ribbon choice. It will also give you an idea as to which ribbons to choose.

For example, if you are throwing a birthday party, you would use different ribbon types than if you were to hold and awards banquet. Also, your ribbon message would be very different. For a birthday, you might choose a colorful ribbon roll with a “Happy Birthday” message. As for the awards banquet, a rosette ribbon with the words “First Place” would be a little more appropriate.

Who uses ribbons at an event?

Everyone! Don’t limit your thinking when it comes to using ribbons during any event. All ribbon types can be utilized at all events. The key here is to make sure the correct message is being displayed. Make sure that your color choice matches any theme you might have, and also the message doesn’t say “Condolences” during that awards banquet!

Rosette ribbons, classic ribbons and ribbon rolls are perfect for all events! The list of who would use one of these useful ribbons is endless. Many of these ribbons can be ordered as custom or stock and both have their benefits. With custom ribbons, text can be created to send any message the user wants.

Ribbons are also great for marketing, brand recognition and promotional tools. Call attention to sponsors, staff and more by giving them bright and functional ribbons to use on their name tag or conference tables.

So, no matter the ribbon type, we are sure you will find a use for each one at your next event!